How to best analyse brokers advice on shares

What is the best way to interpret the Buy/Sell/Hold column in your weekly Switzer Reports.

 

I know a bunch of brokers rate shares differently, but I note one below:

 

On 24/6/19 :  You had WPL (3/4/1 .. so I assume 8 brokers are monitoring this stock) and it went to Buy from Hold and Target $40 from $37.

 

Then only 3 weeks later on 15/7/19 : You had WPL (2/3/1 .. now only 6 brokers?) and went to Lighten from Hold and Target reduced to $33.85 from $34.60.

 

I know these two examples are from different brokers (Deutsche and Ord M respectively) but they are quite varied.  Do you have a view on how best to analyse these or do we just simply need to make our own mind up with what best suits us. I found similar for say SGM with quite varied targets from brokers.

A: You are interpreting the data correctly.

Woodside is currently 2/3/2, consensus target price of $35.37. (2 buy recommendations, 3 neutral, 2 sell).

FN Arena tracks 7 major brokers (there used to be 8, but Deutsche has just closed its global equities research and been removed from the database).

I don’t think there is any trick with analysing this data……………Overtime, you learn which broking houses (and which analysts) provide better insights. In some sectors, they can be “chalk and cheese”.

With resource companies, I find that they are of limited value because so much of the target price depends on factors external to the company  (ie commodity prices).


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