So there was method in the madness.
The carpet-bombing of TV advertisements – initially featuring the bumbling “Mr. iSelect,” but now featuring a far more confident dude smoothly driving the virtual “iSelectron” – were not just meant to drive brand recognition. They were also the precursor to an initial public offering (IPO) of iSelect on the stock exchange.
The health insurance – and car insurance, home loan, broadband, electricity and gas provider – comparison website is gearing up to float on the Australian Securities Exchange (ASX), although there is no prospectus filed with the Australian Securities and Investments Commission (ASIC).