The share market has ended the week with a modest gain due to Telstra’s continued rise and a big jump by Myer.

The benchmark S&P/ASX 200 index rose 0.4 per cent, its third straight positive session, but over the week was 0.2 per cent lower.

Phillip Capital senior client adviser Michael Heffernan said the telco and retail sectors were strong due to Telstra and Myer’s performances, while insurance stocks also improved.

“Telstra is one of the biggest movers in the top 20. It had a very good day after its investor day yesterday,” Mr Heffernan said.

“The resources stocks had bit of a lazy day with BHP hardly moving and Rio Tinto down a bit following easing iron ore and oil prices.”

Telstra added nine cents to $4.93, capping a weekly gain of 4.5 per cent, after it committed to $1 billion in cost savings over five years and a focus on dividends at its investor day on Thursday.

Myer soared 15 cents, or 14.4 per cent, to $1.19 after it announced a fifth straight quarter of sales growth.

Online retailer Kogan.com gained three cents, or 2.1 per cent, to $1.48 after it upgraded its full year underlying earnings guidance due to strong sales growth.

BHP Billiton gained four cents to $24.10 and Rio Tinto dropped 22 cents to $57.37.

Major insurance firms Suncorp, QBE and Insurance Australia posted gains of between 1.5 per cent and 2.1 per cent. while the big four banks posted more modest gains of between 0.1 per cent and 0.4 per cent.

KEY FACTS:

* At 1615 AEDT on Friday, the benchmark S&P/ASX 200 index was up 20.9 points, or 0.39 per cent, at 5,359.4.

* The broader All Ordinaries index was up 18.6 points, or 0.34 per cent, at 5,427.5 points.

* The December share price index futures contract was up 21 points at 5,359 points, with 21,356 contracts traded.

* National turnover was 2.6 billion securities traded, worth $5.4 billion.