At AIM we like to invest in companies that are supported by long-term structural growth trends. There is no doubt that with the rise of the “Instagram generation” beauty is now big business… and getting bigger. At 21, Kylie Jenner (founder of Kylie Cosmetics) became the world’s youngest self-made billionaire. Her success in such a short time is testament to the explosive power of beauty and social media combined.
US-listed Estée Lauder is a company that we have followed for some time now. It is also benefiting from the powerful combination of beauty, e-commerce and social media, and their exposure to the most profitable pockets of the beauty category should drive earnings growth for years to come.
Estee Lauder’s brands: