For years, ethical investing was perceived as a trade-off. Investors sacrificed some return and paid higher fees to ensure they invested in sustainable companies and sectors.
Some new exchange traded funds (ETFs) have made it easier and cheaper to invest ethically, as research shows rising interest in sustainable investing. Ethical investing is now as much about making money and minimising risk as it is about doing the right thing.
Powerful trends are driving growth in ethical investing. Young investors want to own shares in companies and sectors that do not harm people and will act to do so.