The arrival of Amazon

Tristan Kitchener
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Jeff Bezos, founder and CEO of Amazon, says that the reason Amazon is successful is that for the last 20 years they’ve had three big ideas that they’ve stuck with: ‘put the customer first, invent and be patient’. However, if you’re a retailer, or in fact have any business that could be touched by Amazon, another of his sayings might make sitting comfortably a thing of the past: ‘your margin is our opportunity’.

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