SSR takeover targets 2 – Wotif, NRW and Westoz

Financial Journalist
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The takeover approach for Goodman Fielder this week and the $800 million merger of Roc Oil and Horizon Oil is further proof that mergers and acquisitions activity is quickening.

In Part 1 of our SSR investigation last week, the Switzer Super Report predicted a sharp increase in M&A activity in 2014, thanks to improving business confidence, low financing costs, and the need for companies to grow by acquisition.

Add another factor: CEO envy. Watching their peers do big deals will surely get rival CEOs pushing their boards to approve a high-profile takeover – and more boards giving the green light when they see others do the same. Never underestimate the human factor in M&A.

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