Editorial director of Switzer
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Woolworths (WOW)

Switzer Super Report director Paul Rickard likes Woolworths (WOW) and is looking to buy in dips. “I feel it is a really low risk investment – almost an annuity style investment – yielding around 4.1% per annum fully franked. On a relative pricing basis, I prefer WOW to Wesfarmers, and sense the sales momentum in the “supermarket wars” is shifting back to WOW.

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