Four in five retailers expect improved trading conditions this Christmas and believe Amazon will have little effect on their sales, the Deloitte Retailers’ Christmas Survey 2018 survey found.
The results look optimistic and do not match what listed retailers are reporting or the trend of private retailers, such as menswear chain Roger David, going bust. Or retailers discounting earlier and more aggressively through Black Friday and other new sales.
This week’s lower-than-expected economic growth figures, showing 2.8% annual growth to September, showed households are doing it tougher. Household spending growth was just 0.3% over the quarter and 2.5% over the year.