I’ll be watching you

Financial Journalist
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Picture this: a highway billboard advertisement for insurance changes as you approach it. The digital sign senses your car’s make and model and creates a tailored ad. Instead of a static insurance ad, you view a discounted offer for your car (hopefully, without crashing!).

Another digital sign at a shopping centre senses how many people look at it and shows the moving tally on the screen. Consumers want to know why 23,000 others have watched that screen today, creating more “eyeballs” and “buzz” for the advertised brand.

Meanwhile, a digital sign at an airport is fed data that tracks Chinese tourists based on their flight information. The sign advertises hotels, tours, restaurants and airport transfers for that market. Digital signs at hotels and tourist attractions contribute to the China advertising blitz.

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