Take a casual look over Flight Centre (FLT) and you just might conclude that Australia’s largest listed travel operator is a sitting duck for internet-based travel rivals. With approximately 2,480 shops worldwide, Flight Centre has a big network to maintain.
An old story
We’ve all heard the stories: consumers visiting bricks-and-mortar stores, inspecting products, trying on clothes and getting free advice, before buying through an online retailer at lower prices. If they’re not careful, many traditional retailers may end up as free showrooms for their online rivals.