Identifying megatrends is the easier part of investing. Knowing when to buy into a megatrend at sensible prices, and having the nerve to stick with the idea, is the bigger challenge.
Consider Asia. The middle-class consumption boom in emerging markets – a trend I have followed closely for the Switzer Report – is the mother of all megatrends. Another two billion Asians are expected to join the global middle class by 2030, on OECD forecasts.
Gaining long-term portfolio exposure to faster-growing Asian economies makes sense.